STEVE ENGDAHL
B2B SaaS COO٠ CPO٠ Strategy ٠ Product ٠ Marketing ٠ Sales
Turn Vision into Coordinated Action
You have a vision.
It might even be painted on the wall in the break room.
But why isn't it working?
Many companies think they have a Sales or Marketing problem...
Common Signs:
Missing
growth targets
Declining
competitiveness
Confusing
plans
Frustrated
teams
Steve Engdahl Can Fix This.
Grow SaaS and software-enabled service revenue through:
-
Strategic vision and execution plans CEOs, boards, investors, team members and customers all understand and believe in
-
Best-practice product, marketing and delivery processes
-
Qualified, motivated teams focused on the right priorities
-
A market-driven roadmap producing products that sell
The earlier you fix these, the greater your return.
Top 4 reasons plans get disconnected from strategy:
Too many
interpretations
Teams attribute different
meanings to the same vision and strategy.
Strategy is
too theoretical
Teams don't see how their
day to day work relates to the strategic plan.
Product roadmaps
aren't aligned
Product priorities don't align
with the strategy and your market.
Process, tools
and skills needs
Teams lack what's necessary
to effectively execute the strategy.
