STEVE ENGDAHL
B2B SaaS COO٠ CPO٠ Strategy ٠ Product ٠ Marketing ٠ Sales
Turn Vision into Coordinated Action
Build a Bridge from
Strategy to Operating Plan
Reasons to consider a consultant or interim leader
Consulting services are a quick way to help your team accelerate growth. Sometimes all you need is a simple tune-up:
Vision and Strategy Message Tune-Up
How well understood is the strategy?
How well understood is the strategy?
Avoid “smoking your own brochures.”
Pressure test the vision. Confirm your leaders, investors, customers and team members are hearing the same vision, understand the vision and strategy, and can articulate them correctly.
Product Management Tune-Up
Get teams, processes and tools ready
Get teams, processes and tools ready
Give your management team and technical, marketing and product leaders coaching.
Understand your most efficient path to improve.
Roadmap
Upgrade
Clarify the path to growth
Clarify the path to growth. Is your roadmap strategic enough?
Get the content in line with your market and strategy. Communicate it clearly, for technical and non-technical audiences. Get the right processes in place to keep it current and accessible across your team.
Sample Services
Interim Leadership, Organizational Design, and Recruiting
If your current organization is undergoing change, Steve can step in on an interim basis to "keep the lights on" so you don't miss current opportunities, help you with defining your target organizational model and assist with recruitment, talent assessment and hiring to get you back to fully staffed.
Team Mentorship and Product Management Coaching
There are plenty of distinguished training programs, methodologies and tools out there for product management.
Steve can make sure you invest your improvement dollar wisely by assessing your current team, processes and capabilities, identifying gaps and needs, and helping you decide where external training is necessary. you also might need in-the-trenches coaching and reinforcement, which can be delivered as part of the consulting engagement.
Investment Pitch
Going for funding or exit is time consuming, and it requires an ambitious vision, backed by a solid financial forecast, told through a compelling story.
Steve can take the pressure off of your own team and help you determine what's most important to include in your story, fill information gaps and articulate your story through brilliantly clear, informative and simple slides and other artifacts.
Product Management, Marketing, Sales and Business Strategy
Product strategy creation
Market opportunity analysis
Competitive landscape
Customer/non-customer interviews
Customer advisory boards
User experience
Lean/Agile/Iterative new product development
Product launches
User conferences
Public speaking, writing
Product positioning
Pricing strategy
Financial modeling
Acquisition diligence
Product portfolio rationalization
Product lifecycle management
Board, investor, C-level, team, customer and market communications
